10,000 people trained, and the leaders went first

MediaMarktSaturn sells consumer electronics in stores across Europe. A large part of the workforce stands in a store and talks to customers, so the training had to work for people who spend their day away from a desk.

The company wanted the whole workforce working with AI. A group that broad starts from very different points, so the programme ran across our five levels and each person got the level that fit their starting point.

[[TBC]] Add the real trigger. A board decision, a tool rollout, or one region that asked first. A case study without the trigger reads as generic, and this is the paragraph a buyer recognises themselves in.