How we trained 3,164 Telekom employees in AI - in just 2 months
Discover how Deutsche Telekom saved 3,700+ hours every week and built a scalable AI culture across teams.
"This wasn't just a training. It changed how we work." - Deutsche Telekom L&D
Deutsche Telekom, a global telecommunications leader, aimed to embed Generative AI into daily workflows for thousands of employees worldwide. Their objectives were straightforward: deliver AI training at scale, empower employees to confidently use AI tools, and measure real productivity gains.
However, many employees faced obstacles. Finding the right AI tools, writing effective prompts, and staying compliant with company policies proved challenging. This created a barrier to adoption and slowed down the AI integration Telekom envisioned. Want to see how we can help your team do the same?
We designed a two-part program tailored to Telekom’s scale, structure, and needs - combining interactive learning with long-term impact.
Live, interactive sessions where employees practiced writing AI prompts and automating tasks they use daily. Real-time coaching helped build confidence fast.
We upskilled 90 of Telekom’s internal trainers, equipping them to spread AI skills across teams: scaling learning sustainably beyond the initial groups.
Self-paced modules combined with group activities ensured employees could learn on their schedule while sharing real-world AI use cases.
"Very good beginner session on AI! The hands-on and interactive group activities were great!"
"Prompting is an essential skill for using AI effectively. This training really helped me understand how to use it."
"After the training, I started using AI to generate reports, and it saves me hours every week!"
"Learning from others and seeing different use cases helped me apply AI to my own work."
"I learned so many ways to use AI in my work that I hadn't considered before."
"Using the CREATE framework made AI prompting much easier to understand and apply."
Train-the-Trainer program designed by Bots & People empowered Telekom’s internal experts to lead AI learning across teams. These 90 trainers learned how to teach prompt writing, guide colleagues through real AI use cases, and ensure compliance confidently.
As a result, AI knowledge didn’t stop at the first wave of learners. It kept growing, reaching more employees without starting from scratch every time. By giving people the tools and the confidence to teach others, Deutsche Telekom created a self-sustaining AI culture - one where innovation keeps moving, without relying on external support.
We help companies upskill their teams in AI, data, automation, and low-code development through engaging learning experiences - think live workshops, self-paced courses, and personalized coaching.
Our courses are designed for professionals at all levels - from complete beginners who've never used AI tools, to managers who want to understand how AI can help their teams, to employees who want to become more efficient in their daily tasks. You don't need any technical background.
Absolutely! We understand that every company has unique needs and workflows. We work closely with organizations to create tailored training programs that focus on the specific tools and processes that matter most to your team. Whether you're in marketing, finance, technology, or any other industry, we adapt our content to fit your real-world scenarios.
Our programs are designed to fit into busy work schedules. We offer learning journeys from quick 2-hour workshops for specific tools to comprehensive week or month-long programs. The exact duration depends on your goals and how deep you want to dive into the material. We’ll help you design the best program for your team.
Yes, we provide certificates of completion for all our courses. These certificates demonstrate that you've gained practical skills in using AI and automation tools effectively. While our focus is on real-world application rather than just passing tests, having a certificate can be valuable for your professional development and career advancement.
We primarily offer our courses in English and German. However, we're rapidly expanding our language offerings based on demand. We developed content in Japanese, Turkish, Portuguese and many more European languages. If you have specific language requirements, just let us know - we're always looking to make our training more accessible to international teams.
Typically we have a price per workshop / learning journey but it depends on how many sessions and the impact you want to achieve. Book a meeting to find out more and receive a tailored offer.
At the moment we only offer closed cohorts, which are tailored to specific customer needs.