This is how Telekom upskilled 18,000 employees in the last three years
Discover how AI learning translated into measurable productivity gains at Deutsche Telekom
"This wasn't just a training. It changed how we work." - Deutsche Telekom L&D
Deutsche Telekom, a global telecommunications leader, aimed to embed Generative AI into daily workflows for thousands of employees worldwide. Their objectives were straightforward: deliver AI training at scale, empower employees to confidently use AI tools, and measure real productivity gains.
However, many employees faced obstacles. Finding the right AI tools, writing effective prompts, and staying compliant with company policies proved challenging. This created a barrier to adoption and slowed down the AI integration Telekom envisioned. Want to see how we can help your team do the same?
We created large-scale learning formats tailored to Telekom’s global organization, combining hands-on practice with scalable enablement.
High-energy, interactive sessions where employees worked hands-on with AI, refined their prompting skills, and applied AI directly to real work scenarios.
In 2023 and 2024, Deutsche Telekom started with Basic Promptathons for Beginners, upskilling around 7,000 employees across both years. In 2025, the initiative accelerated significantly, reaching 13,000 employees in one year. Over time, the workshops were elaborated into different formats and tailored to specific functions, including Project Managers, Sales & Marketing, Finance, Data Analysis, Developers, and Coders.
In addition to being function-specific, each session included dedicated, practical use cases relevant to daily work. Examples included Prompting for Storytelling and Creative Work as well as Prompting for Analysing Data.
“Flexibility and customization were key to making this program a success. It wasn’t just another training - it made a real impact and proved the value of L&D for the business.”
"Very good beginner session on AI! The hands-on and interactive group activities were great!"
"Prompting is an essential skill for using AI effectively. This training really helped me understand how to use it."
"After the training, I started using AI to generate reports, and it saves me hours every week!"
"Learning from others and seeing different use cases helped me apply AI to my own work."
"I learned so many ways to use AI in my work that I hadn't considered before."
"Using the CREATE framework made AI prompting much easier to understand and apply."
Bots & People’s approach enabled Deutsche Telekom to scale AI skills through Promptathons and function-specific workshops, allowing teams to learn collaboratively and apply AI directly to real work scenarios.
“We didn’t announce a training. We ran a campaign. Just like a marketing team, we implemented launch trailers created from AI avatars, established a waitlist, and put a lot of love into our communication.”
We help companies upskill their teams in AI, data, automation, and low-code development through engaging learning experiences - think live workshops, self-paced courses, and personalized coaching.
Our courses are designed for professionals at all levels - from complete beginners who've never used AI tools, to managers who want to understand how AI can help their teams, to employees who want to become more efficient in their daily tasks. You don't need any technical background.
Absolutely! We understand that every company has unique needs and workflows. We work closely with organizations to create tailored training programs that focus on the specific tools and processes that matter most to your team. Whether you're in marketing, finance, technology, or any other industry, we adapt our content to fit your real-world scenarios.
Our programs are designed to fit into busy work schedules. We offer learning journeys from quick 2-hour workshops for specific tools to comprehensive week or month-long programs. The exact duration depends on your goals and how deep you want to dive into the material. We’ll help you design the best program for your team.
Yes, we provide certificates of completion for all our courses. These certificates demonstrate that you've gained practical skills in using AI and automation tools effectively. While our focus is on real-world application rather than just passing tests, having a certificate can be valuable for your professional development and career advancement.
We primarily offer our courses in English and German. However, we're rapidly expanding our language offerings based on demand. We developed content in Japanese, Turkish, Portuguese and many more European languages. If you have specific language requirements, just let us know - we're always looking to make our training more accessible to international teams.
Typically we have a price per workshop / learning journey but it depends on how many sessions and the impact you want to achieve. Book a meeting to find out more and receive a tailored offer.
At the moment we only offer closed cohorts, which are tailored to specific customer needs.