Learning Track

Automation Seller


Automation Seller


During this track you will learn all the relevant information to be able to talk to clients, customers, and leads about automation. You will get to know about the market situation as well as the available tools and technologies. Get an understanding of how to set up an automation initiative and how to calculate the business case. Further, you can also sell your automation story and give an outlook on the future of automation.

We’ll facilitate this track for you and your organization. This means we provide live sessions around the following modules below. This combined approach of digital training and our human facilitation will ensure your team’s foundation and automation understanding is rock solid.

What will you learn at the

Automation Seller

learning track

The learning track consists of 8 modules and takes around 8-10 hours of learning time in total. Here is an overview of the single modules:

B4: Benefits and KPIs

✔️ Benefits of Process Automation

✔️ Goals of Process Automation

✔️ Measuring instruments and KPIs of automation projects

✔️ Cost-Benefit-Analysis

B5: Tools & Technologies

✔️ Most relevant automation technologies

✔️ Important Tools for each technology

✔️ No Code / Low Code, Process Mining, RPA, IPaaS & AI

✔️ Most relevant players in the automation market

B6: Change Management

✔️ Efficient Change Management

✔️ Identifying and addressing of relevant stakeholders

✔️ Tools and measures to apply

C1: Economic Relevance of Automation

✔️ Economic relevance of (Intelligent) Process Automation

✔️ Most important figures

✔️ Strategies for Process Automation

C2: Automation Market

✔️ Introduction to the automation market

✔️ The relevant players in the market

✔️ Important technologies and services

C3: Automation Initiative

✔️ Explanation of the Multi-Vendor era

✔️ Project Management Approach

C4: Automation Strategy

✔️ Defining goals for an automation initiative

✔️ Definition of different organizational forms

✔️ Pitching Process Automation Strategies

✔️ Calculation of business cases

C5: Infrastructure

✔️ The difference between Cloud and On-Premise

✔️ Deep Dive: necessary Infrastructure Roles

✔️ Examples: Microsoft Power Platform and UIPath

C6: Future of Automation

✔️ Brief overview of the automation history

✔️ Overview of the current automation trends

✔️ Prediction of the future trends of automation

Who is the

Automation Seller


For this learning track there is no previous knowledge required. However, if you know already some of the foundations that will make things easier for you. The goal of this track is to be one step ahead and become a top (automation) seller.

Who will coach you in the

Automation Seller


Enver Cetin
Andreas Schmid Group
Julian Beckers
Andreas Zehent
Nico Bitzer
Bots & People

Frequently Asked Questions about the

Automation Seller

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